Milton Glaser
We are all familiar with the I (love heart) NY logo. Its
different variations can be found in any tourist attractions on mugs, jumpers,
hats and practically any other form of merchandise of any big country in the world.
The founder and creator of this notoriously famous logo is Milton Glaser. As well as the logo Glaser is also the founder
of the New York Magazine. Glaser is a huge influence on the world of
illustration and graphic design. Glasers establishment (Milton Glaser Inc) was
formed in 1974 and produced a wide varied range of work and art including food
packaging, shopping centres and graphic design. The I Love NY logo is also now
a song and was set up for an advertisement campaign for New York city, although
this outrun its main purpose and can be found in almost if not all tourist
merchandised stores. After the 9/11 attacks on America Glaser then innovated his
original ideal and made a new design reading ‘I Love NY More Than Ever’ with an
added black dot in the heart in condolence to the twin towers. The logo is now
an icon and imitations can be found everywhere... some changing the heart to
other symbols such as houses and spades.
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